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SATA History
SATA-Chronology
The origins of Sanitaria go back to the firm Gretsch & Cie. GmbH in Stuttgart-Feuerbach, which was established in 1863 by Friedrich Carl Bauer and now operates in Ditzingen under the name of Gretsch-Unitas.
| Year | Company History | Product History | |
| 1906 | Arthur Haeberle and August Drehmann acquire the surgical device manufacturing department of Gretsch and Cie. GmbH by way of a management buyout. Arthur Haeberle had been shareholder and CEO at Gretsch since the beginning of 1904. An employee of this division and future Board Member of Sanitaria AG, Ludwig Waelde, had begun an apprenticeship as a commercial assistant at Gretsch back in 1902. | SATA Record Syringe | |
| 1907 | The newly established company moves to leased premises in Feuerbach. The management comprises Arthur Haeberle and August Drehmann. | Sanitaria GmbH is set up on 25 January 1907 with the aim of producing surgical instruments and supplies. The so-called lever lock, a bottle stopper with spray action for a spray coolant, is featured in the product range and is still supplied to the same customer to this day. | |
| 1910 | Sanitaria relocates from Feuerbach to a new building in Wernerstrasse in Ludwigsburg (company headquarters until 1992). | ||
| 1911 | Eight further partners buy shares of Sanitaria. One of the new shareholders, adamAll spray guns carrying this logo can be retrofitted with a SATA adam to upgrade them with a DIGITAL gauge. This encompasses all guns featuring an integrated standard air micrometer: SATAjet 3000 B and KSATAjet 2000 HVLPSATAjet RPSATAjet 1000 B, H and KSATA LM 2000 B, H and KSATAjet 100 BSATA KLCSATAjet B and GRSATAminijet 3 and 4 (only with SATA adam mini)X» Teufel, is also appointed Technical Director. | ||
| 1914 | “Sata” is registered as a trademark. | ||
| 1918 | Anton Kreidler becomes a shareholder during recapitalisation at Sanitaria. | ||
| 1921 | The company is converted to a public company. Arthur Haeberle and adamAll spray guns carrying this logo can be retrofitted with a SATA adam to upgrade them with a DIGITAL gauge. This encompasses all guns featuring an integrated standard air micrometer: SATAjet 3000 B and KSATAjet 2000 HVLPSATAjet RPSATAjet 1000 B, H and KSATA LM 2000 B, H and KSATAjet 100 BSATA KLCSATAjet B and GRSATAminijet 3 and 4 (only with SATA adam mini)X» Teufel are Members of the Board. | ||
| 1925 | Start of production of the first paint spray guns as a “private label” for lacquer factory Christian Lechler in Stuttgart-Feuerbach. | ||
| 1926 | First patent: paint spray gun with two-piece air cap and elliptical air passages. | ||
| 1931 | Commercialisation gets underway for Sanitaria’s own spray gun lines, the SATA LM, MC, MR and P. | ||
| 1932 | Resignation of adamAll spray guns carrying this logo can be retrofitted with a SATA adam to upgrade them with a DIGITAL gauge. This encompasses all guns featuring an integrated standard air micrometer: SATAjet 3000 B and KSATAjet 2000 HVLPSATAjet RPSATAjet 1000 B, H and KSATA LM 2000 B, H and KSATAjet 100 BSATA KLCSATAjet B and GRSATAminijet 3 and 4 (only with SATA adam mini)X» Teufel (Member of the Board and Technical Director). Arthur Haeberle remains CEO. Friedrich Bäuchle becomes Technical Director. | SATA LM | |
| 1940 | Ludwig Waelde is appointed to join Arthur Haeberle on the Board of Directors. | ||
| 1942 | After the death of Anton Kreidler, his son Alfred Kreidler also acquires the shares inherited by his siblings and those held by other partners, giving him a share of around 40 per cent of the corporate equity. | ||
| 1944 | Arthur Haeberle steps down from the Board of Directors. Ludwig Waelde is appointed CEO. | ||
| 1954 | Sanitaria Versorgung GmbH is set up as the company pension fund. | Market launch of the first SATA GR model. | |
| 1956 | Retirement of Technical Director Friedrich Bäuchle. | ||
| 1957 | Alfred Gänsbauer joins the company as Technical Director. | ||
| 1958 | Belated golden jubilee celebrations. Alfred Kreidler buys out Mrs Haeberle, pushing his share capital up to over 82 per cent. | ||
| 1959 | Ludwig Waelde retires. Otto Peter Klaschus is appointed CEO. | ||
| 1962 | Alfred Kreidler acquires the remaining shares. | ||
| 1964 | Otto Peter Klaschus leaves Sanitaria. Dr. Dieter Freiling is appointed CEO. The public company (AG) is converted to a private limited company (GmbH). | ||
| 1965 | Manfred Liphardt joins the company as the new CEO following the exit of Dr. Dieter Freiling. | ||
| 1968 | The field sales force is installed. | ||
| 1969 | First trade fair presentation at the IAA international motor show in Frankfurt. | ||
| 1970 | SATAjet trademark application (registered in 1971). | ||
| 1975 | Sanitaria celebrates “50 years of SATA paint spray guns”. | ||
| 1980 | Alfred Kreidler dies and his shares pass to his widow, Elisabeth Kreidler, and to his descendants, Eva Kreidler and Axel Kreidler. | ||
| 1981 | Sanitaria GmbH changes its name to SATA Farbspritztechnik GmbH. Richard Beutelschieß joins the company as Technical Director. | Market launch of the legendary SATAjet B paint spray gun. | |
| 1982 | The company celebrates its 75th anniversary. Technical Director Alfred Gänsbauer retires. | ||
| 1986-1990 | The production facilities are gradually relocated to the industrial park of Kornwestheim. | ||
| 1987 | The company changes its name to SATA Farbspritztechnik GmbH and Co. | ||
| 1988 | First replica of a SATA spray gun emerges from Taiwan. | ||
| 1990 | HVLPHVLP = High Volume Low Pressure - low spray pressure technology.Terminology for an internationally recognized low-pressure technology whereby the transfer efficiency rate has to exceed 65%, while the maximum air cap pressure is below 0.7 bar.X» technology (High Volume Low Pressure). | ||
| 1992 | Company move is concluded with the completion of the administration building in Kornwestheim and relocation of the remaining administrative departments. | ||
| 1995 | SATA is certified for the first time as conforming to DIN EN ISOInternational Standards Organization. DIN EN ISO 9001 is a model for quality assurance and quality management documentation in design, development, production, assembly and maintenance.X» 9001. | ||
| 1998 | Albrecht Kruse joins the company as the new CEO. After 33 years in management Manfred Liphardt retires. Death of Elisabeth Kreidler. Her shares pass to Eva Kreidler and Axel Kreidler. | ||
| 1999 | Market launch of the SATAjet 2000 HVLPHVLP = High Volume Low Pressure - low spray pressure technology.Terminology for an internationally recognized low-pressure technology whereby the transfer efficiency rate has to exceed 65%, while the maximum air cap pressure is below 0.7 bar.X». SATA contends with increasing product piracy. SATA forgery SATEX made by Turkish firm Mersin is presented with the 1999 Plagiarius gnome award, a “negative award” for one of the most brazen forgeries. | ||
| 2000 | Logistics centre is built and delivery times are significantly reduced. | RP RP is an acronym for Reduced Pressure - optimized high pressure spray guns which achieve perfect finishes as well as transfer efficiency rates exceeding 65%. RP spray guns comply with the legislation of the EU VOC directive. Switching from high pressure technology to RP technology is easily mastered by every painter, as it will allow him to continue working "as before". SATA RP spray guns are therefore also referred to as "Super Speed" spray equipment. X» technology (Reduced Pressure). | |
| 2001 | TOP 100 Award: SATA is numbered among the 100 most innovative medium-sized companies in Germany. | DIGITALAll SATA high-performance spray guns which feature a digital pressure display integrated in the gun handle are classified by the term “DIGITAL”. What is pressure Indication required for? To ensure best possible colour matching, you should follow exactly the parameters recommended by the respective paint manufacturer. Among others, this includes the air inlet pressure on the spray gun. The more you deviate from the recommended pressure the more the actually achieved colour tone will deviate as well. Why should I use DIGITAL spray guns? DIGITAL paint spray guns from SATA measure the air inlet pressure on the spray gun electronically and thus accurately and also indicate it on the digital, easy-to-read display. With DIGITAL spray guns, you can be sure to reproduce precisely the required colour tone and thus avoid costly re-work. DIGITAL guns are particularly easy to handle, since they are 20% shorter and 20% lighter than the equivalent SATA spray guns with add-on manometer and micrometer. With DIGITAL spray guns, there is also no cumbersome disassembly of the manometer and the micrometer prior to cleaning of the spray gun in a gun washer machine. Do the electronic components resist the rigors of daily use? If a few basic principles are followed, SATA DIGITAL guns are completely solvent-proof. As a matter of fact, DIGTIAL guns are also shock-proof and explosion-proof.X» technology, i.e. explosion-proof DIGITALAll SATA high-performance spray guns which feature a digital pressure display integrated in the gun handle are classified by the term “DIGITAL”. What is pressure Indication required for? To ensure best possible colour matching, you should follow exactly the parameters recommended by the respective paint manufacturer. Among others, this includes the air inlet pressure on the spray gun. The more you deviate from the recommended pressure the more the actually achieved colour tone will deviate as well. Why should I use DIGITAL spray guns? DIGITAL paint spray guns from SATA measure the air inlet pressure on the spray gun electronically and thus accurately and also indicate it on the digital, easy-to-read display. With DIGITAL spray guns, you can be sure to reproduce precisely the required colour tone and thus avoid costly re-work. DIGITAL guns are particularly easy to handle, since they are 20% shorter and 20% lighter than the equivalent SATA spray guns with add-on manometer and micrometer. With DIGITAL spray guns, there is also no cumbersome disassembly of the manometer and the micrometer prior to cleaning of the spray gun in a gun washer machine. Do the electronic components resist the rigors of daily use? If a few basic principles are followed, SATA DIGITAL guns are completely solvent-proof. As a matter of fact, DIGTIAL guns are also shock-proof and explosion-proof.X» pressure gauge integrated in the paint spray gun. | |
| 2002 | Another TOP 100 Award. The company changes its name to SATA Farbspritztechnik GmbH and Co KG. | ||
| 2003 | Completion of the so-called Technikum, providing an administration building for Technical Management, R and D, Export departments, testing and training. | ||
| 2004 | Martin Mangold joins the company as Technical Director. Richard Beutelschieß steps down from active service as Technical Director (consultant to the company 2004–2007). | ||
| 2006 | “SATA UK Ltd.” is set up in Newmarket. The company changes its name to SATA GmbH and Co. KG. Neighbouring plot of land purchased from Hermann Kittelberger. Logistics centre is extended. | Market Launch of the SATAjet 3000 | |
| 2007 | The company celebrates its centenary. Extension to Technikum including training area. | SATA Century | |
| 2008 | Market launch of SATAjet 100 B series and SATA filter 100 prep for primer and filler | ||
| 2009 | Completion of an additional manufacturing facility | ||
| 2010 | Market launch of SATAjet 4000 B, special technique to transfer photo-realistic pictures on  | spray gun bodies |
