SATA News


14.11.2011

Customer Satisfaction Survey

Germany and Austria | 2011

In March and April 2011, SATA ran another customer satisfaction survey. First of all, we wish to take this opportunity to thank the approx. 600 dealers and 200 bodyshops participating in this representative survey carried out by a market research institute. It was indeed very satisfying to see how many people wanted to be part of this survey. Perfect finishes require high-quality spray paint equipment. Resulting from this, end-users expect a lot from their dealers and the dealers pass these expectations on to their suppliers. Our survey has clearly shown that SATA fully meets these very high expectations: The number of dealers who are completely satisfied with SATA has reached the highest level ever since the first survey in 2003. Besides various other aspects, SATA are also rated excellent in terms of order processing, delivery times, repair service and the handling of complaints (see chart 1).

On top of that, 99% of our dealers would recommend SATA to a friend. The ratings from bodyshops and painters were equally positive. In comparison with the survey in 2008, the satisfaction level with SATA has further increased. In individual aspects, such as the quality of SATA products, the SATA repair service or the Premium Warranty we have achieved the highest ratings ever. As many as 98% of all users would recommend SATA; and 99% of the surveyed people would purchase another SATA spray gun again. (see chart 2).

However, the survey has also shown that only half of the interviewed bodyshops are aware that the warranty for SATA equipment will be extended free of charge from one to three years if they register for it within a certain limit of time. The same deficit also exist with our guide "Spray Gun Cleaning and Maintenance" only 41% of the users actually know about it (see chart 3).

Correct spray gun cleaning, however, is extremely important to achieve perfect finishes especially when the spray gun has been frequently in use. In particular, spray guns with DIGITALAll SATA high-performance spray guns which feature a digital pressure display integrated in the gun handle are classified by the term “DIGITAL”. What is pressure Indication required for? To ensure best possible colour matching, you should follow exactly the parameters recommended by the respective paint manufacturer. Among others, this includes the air inlet pressure on the spray gun. The more you deviate from the recommended pressure the more the actually achieved colour tone will deviate as well. Why should I use DIGITAL spray guns? DIGITAL paint spray guns from SATA measure the air inlet pressure on the spray gun electronically and thus accurately and also indicate it on the digital, easy-to-read display. With DIGITAL spray guns, you can be sure to reproduce precisely the required colour tone and thus avoid costly re-work. DIGITAL guns are particularly easy to handle, since they are 20% shorter and 20% lighter than the equivalent SATA spray guns with add-on manometer and micrometer. With DIGITAL spray guns, there is also no cumbersome disassembly of the manometer and the micrometer prior to cleaning of the spray gun in a gun washer machine.  Do the electronic components resist the rigors of daily use? If a few basic principles are followed, SATA DIGITAL guns are completely solvent-proof.  As a matter of fact, DIGTIAL guns are also shock-proof and explosion-proof.X» pressure gauge require extra care to ensure a long lifetime of the DIGITALAll SATA high-performance spray guns which feature a digital pressure display integrated in the gun handle are classified by the term “DIGITAL”. What is pressure Indication required for? To ensure best possible colour matching, you should follow exactly the parameters recommended by the respective paint manufacturer. Among others, this includes the air inlet pressure on the spray gun. The more you deviate from the recommended pressure the more the actually achieved colour tone will deviate as well. Why should I use DIGITAL spray guns? DIGITAL paint spray guns from SATA measure the air inlet pressure on the spray gun electronically and thus accurately and also indicate it on the digital, easy-to-read display. With DIGITAL spray guns, you can be sure to reproduce precisely the required colour tone and thus avoid costly re-work. DIGITAL guns are particularly easy to handle, since they are 20% shorter and 20% lighter than the equivalent SATA spray guns with add-on manometer and micrometer. With DIGITAL spray guns, there is also no cumbersome disassembly of the manometer and the micrometer prior to cleaning of the spray gun in a gun washer machine.  Do the electronic components resist the rigors of daily use? If a few basic principles are followed, SATA DIGITAL guns are completely solvent-proof.  As a matter of fact, DIGTIAL guns are also shock-proof and explosion-proof.X» device. Improper cleaning with cleaning agent penetrating the air passages of the spray gun could lead to a black display or complete failure. In case of non-DIGITALAll SATA high-performance spray guns which feature a digital pressure display integrated in the gun handle are classified by the term “DIGITAL”. What is pressure Indication required for? To ensure best possible colour matching, you should follow exactly the parameters recommended by the respective paint manufacturer. Among others, this includes the air inlet pressure on the spray gun. The more you deviate from the recommended pressure the more the actually achieved colour tone will deviate as well. Why should I use DIGITAL spray guns? DIGITAL paint spray guns from SATA measure the air inlet pressure on the spray gun electronically and thus accurately and also indicate it on the digital, easy-to-read display. With DIGITAL spray guns, you can be sure to reproduce precisely the required colour tone and thus avoid costly re-work. DIGITAL guns are particularly easy to handle, since they are 20% shorter and 20% lighter than the equivalent SATA spray guns with add-on manometer and micrometer. With DIGITAL spray guns, there is also no cumbersome disassembly of the manometer and the micrometer prior to cleaning of the spray gun in a gun washer machine.  Do the electronic components resist the rigors of daily use? If a few basic principles are followed, SATA DIGITAL guns are completely solvent-proof.  As a matter of fact, DIGTIAL guns are also shock-proof and explosion-proof.X» spray guns, insufficient cleaning could also eventually block the material and air passages inside the gun completely.

You will find further information on warranty extension and spray gun cleaning on our homepage at www.sata.com. There, you will also be able to download the guide "Spray Gun Cleaning and Maintenance" free of charge.

It goes without saying that we are very satisfied about the extremely high level of customer satisfaction, as it proves that SATA are on the right track. We will not rest on our laurels though, since we have also identified areas where we can still further improve. These issues will be addressed in our constant effort to do our best to live up to your expectations.

Do you have any recommendations how SATA products and services can be further improved or would you like to share your ideas, positive feedback or criticism with us?

Please send us an E-mail to info@sata.com or a fax to +49 7154 811-195.