MEA stands for Middle East and Africa. The company's own sales organisation, based in Dubai, offers customers in the region tailor-made service, faster technical support – and of course, the SATA product range.

"In future, we want to be represented by our own organisation in the Middle East and Africa, to provide even better support for existing customers and partners. And of course, to tap into new potential", reflects Jörg Göttling, Export Sales Manager at SATA.

Ahmed Baker, a SATA sales expert with many years of experience and an expert on the local market, will be the General Manager at the Dubai location. With Mr Ahmed Baker as General Manager and a highly qualified team on site, we will have the ideal combination of regional expertise and technical competence. There is no-one who is as familiar with both the local conditions as well as the brand and products, as Mr Baker. We are optimising our position to provide our customers with the best possible local support", Jörg Göttling continues.

With this in mind: Wishing all our colleagues a Happy and Successful 2026!